sloos's Student Data For Lecture 343595
Transcript: 
<transcript> <points> <main_point time="0"> <text><![CDATA[Hi, my name is Jeff Crow. In this module we're going to talk about Stakeholder Analysis Alternatives.]]></text> </main_point> <main_point time="6"> <text><![CDATA[Hopefully by this point, you've gone through the module on the stakeholder analysis matrix,]]></text> </main_point> <main_point time="11"> <text><![CDATA[which is a highly comprehensive, and very complex, tool for understanding the issues and the concerns]]></text> </main_point> <main_point time="17"> <text><![CDATA[and the influence the stakeholder might be able to have on your project.]]></text> </main_point> <main_point time="21"> <text><![CDATA[For this particular module, we're going to look at three simpler tools; the first being a stakeholder impact analysis.]]></text> </main_point> <main_point time="28"> <text><![CDATA[We're also going to look at a stakeholder communication and assistance tool and a tool for dealing with issues, benefits and values.]]></text> </main_point> <main_point time="37"> <text><![CDATA[The first tool we're going to look at is called the stakeholder impact analysis.]]></text> </main_point> <main_point time="41"> <text><![CDATA[Please take a moment, download this tool so you have it, so that you can follow along as we walk along through the various pieces.]]></text> </main_point> <main_point time="49"> <text><![CDATA[All of the tools have a fairly standardized header with some basic information in it.]]></text> </main_point> <main_point time="54"> <text><![CDATA[Virtually every tool that you are going to download through this entire program is going to ask for the project name,]]></text> </main_point> <main_point time="60"> <text><![CDATA[the project manager's name, the sponsor's name and the date.]]></text> </main_point> <main_point time="64"> <text><![CDATA[There are two other lines on the form that are used for different things. In this particular case, they're left blank.]]></text> </main_point> <main_point time="69"> <text><![CDATA[The stakeholder impact analysis tool looks at:]]></text> </main_point> <main_point time="74"> <text><![CDATA[Who the stakeholders are, who is going to be interested in your project, who has a concern about your project?]]></text> </main_point> <main_point time="78"> <text><![CDATA[Who has a stake in the success of your project, who controls the resources you need in order to get your project done?]]></text> </main_point> <main_point time="86"> <text><![CDATA[Basically anyone who is impacted by the project potentially is a stakeholder. The next thing you want to look at is:]]></text> </main_point> <main_point time="93"> <text><![CDATA[What is the interest that they have in the project? Are they providing resources for it?]]></text> </main_point> <main_point time="98"> <text><![CDATA[Are they expecting benefit from the outcome of the project?]]></text> </main_point> <main_point time="101"> <text><![CDATA[Are they looking at how the output of the project is going to affect their ability to do work or some other issue that they are concerned about?]]></text> </main_point> <main_point time="110"> <text><![CDATA[So essentially, what is their interest in the project?]]></text> </main_point> <main_point time="113"> <text><![CDATA[The next thing to look at, and this is where this particular tool gets a little bit tricky,]]></text> </main_point> <main_point time="117"> <text><![CDATA[what is the impact that they can have on the project, or that the project might have on them?]]></text> </main_point> <main_point time="125"> <text><![CDATA[This is really the crux of what we're trying to do with this particular tool.]]></text> </main_point> <main_point time="129"> <text><![CDATA[Determine who the stakeholders are, what their concerns are and what the impact they can have on the project.]]></text> </main_point> <main_point time="134"> <text><![CDATA[Or what impact the project might be having on them, and then there is a spot to indicate you should be developing]]></text> </main_point> <main_point time="141"> <text><![CDATA[some strategy notes about what to do about these particular issues, how to communicate with the stakeholder,]]></text> </main_point> <main_point time="147"> <text><![CDATA[how to reassure them if necessary, how to help them understand why in some instances.]]></text> </main_point> <main_point time="153"> <text><![CDATA[Basically any way that you need to communicate with the stakeholders so that they are able to get behind and support the project.]]></text> </main_point> <main_point time="160"> <text><![CDATA[Consider using this particular tool as an alternative to the full-blown stakeholder analysis matrix.]]></text> </main_point> <main_point time="167"> <text><![CDATA[As mentioned in that particular module in the presentation,]]></text> </main_point> <main_point time="171"> <text><![CDATA[the stakeholders analysis matrix is extremely comprehensive, extremely detailed and requires a great deal of time and effort to complete.]]></text> </main_point> <main_point time="179"> <text><![CDATA[It's only useful on very large, very complex projects with highly conflicting groups of stakeholders.]]></text> </main_point> <main_point time="186"> <text><![CDATA[If your project is relatively straightforward, a tool like any of these three in particular, the stakeholder impact analysis, is a great tool for getting to the same information in a much, much briefer amount of time]]></text> </main_point> <main_point time="202"> <text><![CDATA[and with a great deal less effort than the analysis matrix will require.]]></text> </main_point> <main_point time="208"> <text><![CDATA[The next tool we're going to look at is the stakeholder communication and assistance form.]]></text> </main_point> <main_point time="212"> <text><![CDATA[Please download this one so that you have it to take a look at as we walk through the process.]]></text> </main_point> <main_point time="219"> <text><![CDATA[With the same header information as the previous form, this tool looks specifically at how you want a stakeholder to be involved in your project.]]></text> </main_point> <main_point time="228"> <text><![CDATA[How are they going to interact with you during the course of the project?]]></text> </main_point> <main_point time="233"> <text><![CDATA[It asks initially, first of all, who is the stakeholder and then there is a series of five questions.]]></text> </main_point> <main_point time="239"> <text><![CDATA[What will you need to know from them? What information do they have? What assistance can they provide?]]></text> </main_point> <main_point time="246"> <text><![CDATA[What resources do they have access to that you're going to need?]]></text> </main_point> <main_point time="251"> <text><![CDATA[Second one, what do they need to know from you? So this is a two-way communication. What you need to have them tell you?]]></text> </main_point> <main_point time="259"> <text><![CDATA[What do you need to be able to tell them? Thirdly, and this is probably the important one,]]></text> </main_point> <main_point time="263"> <text><![CDATA[what do you need them to do? What exactly is it that you want them to do during the course of the project?]]></text> </main_point> <main_point time="270"> <text><![CDATA[How can you most effectively communicate with them about that?]]></text> </main_point> <main_point time="274"> <text><![CDATA[And again at the very end we have a spot to indicate the development of some strategy notes.]]></text> </main_point> <main_point time="279"> <text><![CDATA[One of the things that I should probably point out with all of these forms is,]]></text> </main_point> <main_point time="283"> <text><![CDATA[these are intended as idea starters for you to create your own forms.]]></text> </main_point> <main_point time="288"> <text><![CDATA[Clearly you can't put all the strategy notes in a little box about this big on the side of one of these things.]]></text> </main_point> <main_point time="293"> <text><![CDATA[The idea here is to give you a tool that has enough structure to it that you can take it and expand it and build your own.]]></text> </main_point> <main_point time="301"> <text><![CDATA[The third tool we are going to talk about issues-benefit-value analysis.]]></text> </main_point> <main_point time="307"> <text><![CDATA[Please download this tool so that you have it available to look at as we move through the process.]]></text> </main_point> <main_point time="312"> <text><![CDATA[This tool provides a format for thinking about not only the features and functions of the project output,]]></text> </main_point> <main_point time="318"> <text><![CDATA[but also potential political issues that might come up.]]></text> </main_point> <main_point time="322"> <text><![CDATA[Nobody really likes to deal with organizational politics but, unfortunately, they are real.]]></text> </main_point> <main_point time="327"> <text><![CDATA[They do happen, people do get involved.]]></text> </main_point> <main_point time="330"> <text><![CDATA[Initially what you want to do with this one is identify the stakeholder and take your best shot.]]></text> </main_point> <main_point time="337"> <text><![CDATA[This isn't, I want you to understand, this isn't data; this is your best guess]]></text> </main_point> <main_point time="342"> <text><![CDATA[at whether or not that individual supports the project,]]></text> </main_point> <main_point time="345"> <text><![CDATA[opposes the project or is sitting on the fence and undecided about the project.]]></text> </main_point> <main_point time="350"> <text><![CDATA[Once you have identified the stakeholder and their position,]]></text> </main_point> <main_point time="353"> <text><![CDATA[you need to go through and look for the features, the functions, or the issues that might be of concern to that stakeholder.]]></text> </main_point> <main_point time="361"> <text><![CDATA[This covers an enormous range of things.]]></text> </main_point> <main_point time="366"> <text><![CDATA[One of the main ones you're looking for with this particular tool is those issues that are not directly related to the project work or the project output]]></text> </main_point> <main_point time="374"> <text><![CDATA[but that are inherent in the environment in which the project is being done.]]></text> </main_point> <main_point time="378"> <text><![CDATA[They are organizational concerns. They are cross-functional concerns.]]></text> </main_point> <main_point time="382"> <text><![CDATA[They are political concerns, quite honestly, around the project.]]></text> </main_point> <main_point time="387"> <text><![CDATA[If you have a project that senior management supports and middle management doesn't, can you leverage that?]]></text> </main_point> <main_point time="394"> <text><![CDATA[If middle management supports it, senior management's kind of ambivalent about it, can you leverage that.]]></text> </main_point> <main_point time="399"> <text><![CDATA[Those are the kinds of things you are looking to identify in this particular tool.]]></text> </main_point> <main_point time="404"> <text><![CDATA[Once you have identified an issue, a feature or a function, work out whatever you can figure out as a benefit to the individual.]]></text> </main_point> <main_point time="412"> <text><![CDATA[It's very important to make this as personal as possible.]]></text> </main_point> <main_point time="415"> <text><![CDATA[You want to make sure that the individual stakeholder can be connected directly to a benefit from whatever it is you have identified.]]></text> </main_point> <main_point time="423"> <text><![CDATA[Try to determine or apply some sort of value to that benefit.]]></text> </main_point> <main_point time="428"> <text><![CDATA[This doesn't necessarily mean that it's a financial or a monetary value.]]></text> </main_point> <main_point time="431"> <text><![CDATA[It may very well be a value around being seen as a good team player in the organization,]]></text> </main_point> <main_point time="437"> <text><![CDATA[being seen as a supporter of the new and different.]]></text> </main_point> <main_point time="444"> <text><![CDATA[It may be seen as just simply being cooperative.]]></text> </main_point> <main_point time="449"> <text><![CDATA[Sometimes that's all it really takes.]]></text> </main_point> <main_point time="451"> <text><![CDATA[Lastly, again, develop your strategy. Here is one thing top keep in mind with a situation like this.]]></text> </main_point> <main_point time="457"> <text><![CDATA[Because we started off with do they support it, oppose it or undecided about it.]]></text> </main_point> <main_point time="462"> <text><![CDATA[Conversion of the opposition is not the only option that you've got.]]></text> </main_point> <main_point time="465"> <text><![CDATA[Obviously if you can get them to swing over to your side, you are that much better off.]]></text> </main_point> <main_point time="470"> <text><![CDATA[It may be possible in those situations, however, to simply circumvent an individual]]></text> </main_point> <main_point time="477"> <text><![CDATA[or a stake-holder who has a major opposition to the project]]></text> </main_point> <main_point time="481"> <text><![CDATA[that you are not able to convert into a supporter,]]></text> </main_point> <main_point time="484"> <text><![CDATA[you may simply be able to circumvent them.]]></text> </main_point> <main_point time="487"> <text><![CDATA[So, keep in mind the fact that all the three of these tools are intended as strategic thinking tools on your part.]]></text> </main_point> <main_point time="495"> <text><![CDATA[These are simply tools to get you focused on specific issues around the impact that a stakeholder might have,]]></text> </main_point> <main_point time="502"> <text><![CDATA[the communication and assistance you may need or need from or need to give to a stakeholder]]></text> </main_point> <main_point time="508"> <text><![CDATA[and around the issues of the political implications of some of your projects.]]></text> </main_point> <main_point time="514"> <text><![CDATA[]]></text> </main_point> </points> <definitions> <definition word="*" definition="*"/> </definitions> <html_text><![CDATA[<p><A HREF="Event:Time_0"> Hi, my name is Jeff Crow. In this module we're going to talk about Stakeholder Analysis Alternatives.</A><A HREF="Event:Time_6"> Hopefully by this point, you've gone through the module on the stakeholder analysis matrix,</A><A HREF="Event:Time_11"> which is a highly comprehensive, and very complex, tool for understanding the issues and the concerns</A><A HREF="Event:Time_17"> and the influence the stakeholder might be able to have on your project.</A><A HREF="Event:Time_21"> For this particular module, we're going to look at three simpler tools; the first being a stakeholder impact analysis.</A><A HREF="Event:Time_28"> We're also going to look at a stakeholder communication and assistance tool and a tool for dealing with issues, benefits and values.</A><A HREF="Event:Time_37"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> The first tool we're going to look at is called the stakeholder impact analysis.</A><A HREF="Event:Time_41"> Please take a moment, download this tool so you have it, so that you can follow along as we walk along through the various pieces.</A><A HREF="Event:Time_49"> All of the tools have a fairly standardized header with some basic information in it.</A><A HREF="Event:Time_54"> Virtually every tool that you are going to download through this entire program is going to ask for the project name,</A><A HREF="Event:Time_60"> the project manager's name, the sponsor's name and the date.</A><A HREF="Event:Time_64"> There are two other lines on the form that are used for different things. In this particular case, they're left blank.</A><A HREF="Event:Time_69"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> The stakeholder impact analysis tool looks at:</A><A HREF="Event:Time_74"> Who the stakeholders are, who is going to be interested in your project, who has a concern about your project?</A><A HREF="Event:Time_78"> Who has a stake in the success of your project, who controls the resources you need in order to get your project done?</A><A HREF="Event:Time_86"> Basically anyone who is impacted by the project potentially is a stakeholder. The next thing you want to look at is:</A><A HREF="Event:Time_93"> What is the interest that they have in the project? Are they providing resources for it?</A><A HREF="Event:Time_98"> Are they expecting benefit from the outcome of the project?</A><A HREF="Event:Time_101"> Are they looking at how the output of the project is going to affect their ability to do work or some other issue that they are concerned about?</A><A HREF="Event:Time_110"> So essentially, what is their interest in the project?</A><A HREF="Event:Time_113"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> The next thing to look at, and this is where this particular tool gets a little bit tricky,</A><A HREF="Event:Time_117"> what is the impact that they can have on the project, or that the project might have on them?</A><A HREF="Event:Time_125"> This is really the crux of what we're trying to do with this particular tool.</A><A HREF="Event:Time_129"> Determine who the stakeholders are, what their concerns are and what the impact they can have on the project.</A><A HREF="Event:Time_134"> Or what impact the project might be having on them, and then there is a spot to indicate you should be developing</A><A HREF="Event:Time_141"> some strategy notes about what to do about these particular issues, how to communicate with the stakeholder,</A><A HREF="Event:Time_147"> how to reassure them if necessary, how to help them understand why in some instances.</A><A HREF="Event:Time_153"> Basically any way that you need to communicate with the stakeholders so that they are able to get behind and support the project.</A><A HREF="Event:Time_160"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> Consider using this particular tool as an alternative to the full-blown stakeholder analysis matrix.</A><A HREF="Event:Time_167"> As mentioned in that particular module in the presentation,</A><A HREF="Event:Time_171"> the stakeholders analysis matrix is extremely comprehensive, extremely detailed and requires a great deal of time and effort to complete.</A><A HREF="Event:Time_179"> It's only useful on very large, very complex projects with highly conflicting groups of stakeholders.</A><A HREF="Event:Time_186"> If your project is relatively straightforward, a tool like any of these three in particular, the stakeholder impact analysis, is a great tool for getting to the same information in a much, much briefer amount of time</A><A HREF="Event:Time_202"> and with a great deal less effort than the analysis matrix will require.</A><A HREF="Event:Time_208"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> The next tool we're going to look at is the stakeholder communication and assistance form.</A><A HREF="Event:Time_212"> Please download this one so that you have it to take a look at as we walk through the process.</A><A HREF="Event:Time_219"> With the same header information as the previous form, this tool looks specifically at how you want a stakeholder to be involved in your project.</A><A HREF="Event:Time_228"> How are they going to interact with you during the course of the project?</A><A HREF="Event:Time_233"> It asks initially, first of all, who is the stakeholder and then there is a series of five questions.</A><A HREF="Event:Time_239"> What will you need to know from them? What information do they have? What assistance can they provide?</A><A HREF="Event:Time_246"> What resources do they have access to that you're going to need?</A><A HREF="Event:Time_251"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> Second one, what do they need to know from you? So this is a two-way communication. What you need to have them tell you?</A><A HREF="Event:Time_259"> What do you need to be able to tell them? Thirdly, and this is probably the important one,</A><A HREF="Event:Time_263"> what do you need them to do? What exactly is it that you want them to do during the course of the project?</A><A HREF="Event:Time_270"> How can you most effectively communicate with them about that?</A><A HREF="Event:Time_274"> And again at the very end we have a spot to indicate the development of some strategy notes.</A><A HREF="Event:Time_279"> One of the things that I should probably point out with all of these forms is,</A><A HREF="Event:Time_283"> these are intended as idea starters for you to create your own forms.</A><A HREF="Event:Time_288"> Clearly you can't put all the strategy notes in a little box about this big on the side of one of these things.</A><A HREF="Event:Time_293"> The idea here is to give you a tool that has enough structure to it that you can take it and expand it and build your own.</A><A HREF="Event:Time_301"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> The third tool we are going to talk about issues-benefit-value analysis.</A><A HREF="Event:Time_307"> Please download this tool so that you have it available to look at as we move through the process.</A><A HREF="Event:Time_312"> This tool provides a format for thinking about not only the features and functions of the project output,</A><A HREF="Event:Time_318"> but also potential political issues that might come up.</A><A HREF="Event:Time_322"> Nobody really likes to deal with organizational politics but, unfortunately, they are real.</A><A HREF="Event:Time_327"> They do happen, people do get involved.</A><A HREF="Event:Time_330"> Initially what you want to do with this one is identify the stakeholder and take your best shot.</A><A HREF="Event:Time_337"> This isn't, I want you to understand, this isn't data; this is your best guess</A><A HREF="Event:Time_342"> at whether or not that individual supports the project,</A><A HREF="Event:Time_345"> opposes the project or is sitting on the fence and undecided about the project.</A><A HREF="Event:Time_350"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> Once you have identified the stakeholder and their position,</A><A HREF="Event:Time_353"> you need to go through and look for the features, the functions, or the issues that might be of concern to that stakeholder.</A><A HREF="Event:Time_361"> This covers an enormous range of things.</A><A HREF="Event:Time_366"> One of the main ones you're looking for with this particular tool is those issues that are not directly related to the project work or the project output</A><A HREF="Event:Time_374"> but that are inherent in the environment in which the project is being done.</A><A HREF="Event:Time_378"> They are organizational concerns. They are cross-functional concerns.</A><A HREF="Event:Time_382"> They are political concerns, quite honestly, around the project.</A><A HREF="Event:Time_387"> If you have a project that senior management supports and middle management doesn't, can you leverage that?</A><A HREF="Event:Time_394"> If middle management supports it, senior management's kind of ambivalent about it, can you leverage that.</A><A HREF="Event:Time_399"> Those are the kinds of things you are looking to identify in this particular tool.</A><A HREF="Event:Time_404"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> Once you have identified an issue, a feature or a function, work out whatever you can figure out as a benefit to the individual.</A><A HREF="Event:Time_412"> It's very important to make this as personal as possible.</A><A HREF="Event:Time_415"> You want to make sure that the individual stakeholder can be connected directly to a benefit from whatever it is you have identified.</A><A HREF="Event:Time_423"> Try to determine or apply some sort of value to that benefit.</A><A HREF="Event:Time_428"> This doesn't necessarily mean that it's a financial or a monetary value.</A><A HREF="Event:Time_431"> It may very well be a value around being seen as a good team player in the organization,</A><A HREF="Event:Time_437"> being seen as a supporter of the new and different.</A><A HREF="Event:Time_444"> It may be seen as just simply being cooperative.</A><A HREF="Event:Time_449"> Sometimes that's all it really takes.</A><A HREF="Event:Time_451"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> Lastly, again, develop your strategy. Here is one thing top keep in mind with a situation like this.</A><A HREF="Event:Time_457"> Because we started off with do they support it, oppose it or undecided about it.</A><A HREF="Event:Time_462"> Conversion of the opposition is not the only option that you've got.</A><A HREF="Event:Time_465"> Obviously if you can get them to swing over to your side, you are that much better off.</A><A HREF="Event:Time_470"> It may be possible in those situations, however, to simply circumvent an individual</A><A HREF="Event:Time_477"> or a stake-holder who has a major opposition to the project</A><A HREF="Event:Time_481"> that you are not able to convert into a supporter,</A><A HREF="Event:Time_484"> you may simply be able to circumvent them.</A><A HREF="Event:Time_487"></P><p ALIGN="LEFT"></P><p ALIGN="LEFT"> So, keep in mind the fact that all the three of these tools are intended as strategic thinking tools on your part.</A><A HREF="Event:Time_495"> These are simply tools to get you focused on specific issues around the impact that a stakeholder might have,</A><A HREF="Event:Time_502"> the communication and assistance you may need or need from or need to give to a stakeholder</A><A HREF="Event:Time_508"> and around the issues of the political implications of some of your projects.</A><A HREF="Event:Time_514"></P></A>]]></html_text> </transcript>
Outline: 
<outline version="1.5"> <points> <main_point godTime="0" subPoint="0" index="0"><![CDATA[<p class="title">Stakeholder Analysis Alternatives</p>]]></main_point> <main_point godTime="36" subPoint="0" index="1"><![CDATA[<span class="ll-bullet"><img src="https://aklearning.com/assets/img/slim_poll.png" width="30" height="10" vspace="0"/></span><p class="ll">Poll</p>]]></main_point> <main_point godTime="37" subPoint="0" index="2"><![CDATA[<p class="a-head">Stakeholder Impact Analysis</p><span class="spacing"><br /></span>]]></main_point> <main_point godTime="75" subPoint="0" index="3"><![CDATA[<span class="ll-bullet"><img src="https://aklearning.com/assets/img/slim_vq.png" width="30" height="10" vspace="0"/></span><p class="ll">Communicating with Stakeholders</p>]]></main_point> <main_point godTime="208" subPoint="0" index="4"><![CDATA[<p class="a-head">Stakeholder Communication and Assistance</p><span class="spacing"><br /></span>]]></main_point> <main_point godTime="272" subPoint="0" index="5"><![CDATA[<span class="ll-bullet"><img src="https://aklearning.com/assets/img/slim_vq.png" width="30" height="10" vspace="0"/></span><p class="ll">Opportunities for Communication</p>]]></main_point> <main_point godTime="301" subPoint="0" index="6"><![CDATA[<p class="a-head">Issue/ Benefit/ Value Analysis</p><span class="spacing"><br /></span>]]></main_point> <main_point godTime="323" subPoint="0" index="7"><![CDATA[<span class="ll-bullet"><img src="https://aklearning.com/assets/img/slim_vq.png" width="30" height="10" vspace="0"/></span><p class="ll">Impact of Organizational Politics on Projects</p>]]></main_point> </points> </outline>
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Student: 
Scott Loos
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2
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2